TVC News celebrates one year of global news coverage

Posted February 20, 2014 1:19 am by with 0 comments

Nigeria’s frontline television news channel, Television Continental (TVC) News will celebrate its first anniversary as Africa’s major news medium on February 28.

The TV station broke into the continental TV news coverage market a year ago as a 24-hour pan-African news channel.

Addressing reporters yesterday at the Ikosi-Ketu headquarters of the pan-African TV station, its Chief Executive Officer Nigel Parsons said TVC News had become a force to reckon with in the African TV market within just one year.

He said the station was attracting interests from Western cable stations, such as Reuters, Sky News, among others, which have engaged the station in content exchange to balance the flow of information between Africa and the world.

Parsons noted that despite the challenges of managing as well as rising competition from other pan-African stations on the continent, TV Continental had made a remarkable success.

He said: “It’s been quite a journey full of challenges. It’s been one of the most challenging start-ups I’ve ever managed as a result of staff recruitment to create the standards obtainable at the Cable News Network (CNN), Sky News. We could have gone to poach hands from Sky News and other established global TV because they have been trained. But we had to train the local hands because we wanted an African who can tell the story of Africans.

“As a result, this has been a channel built by Nigerians with footprints in Kenya, South Africa, Ghana, Egypt and the United Kingdom (UK). With the level of report so far in the last one year, the station has achieved so much.”

The CEO said the station was reaching about five million households in Africa and Europe.

According to him, in the last one year, the station, through its coverage of ground-breaking international news, such as the United States presidential election, Mali election, the Kenya Mall bombing, among others, had won several international awards and recognitions.

Also, the Chief Operating Officer of TVC, Lemi Olalemi said despite the rigours of the information world, which have always made foreign media to portray Africa as the home of negativities, coupled with the technological powers at their disposal, TVC had been able to change the direction of information flow in the global hemisphere.

He said: “If you watch CNN, you will hear the voice of America; if you watch Al-Jazeera, you will hear the voice of Middle East; if you watch BBC, you will hear the voice of Britain.”

The Nation